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February, 2009
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New Research on the Placebo Effect
2/21/2009 5:47:26 PM
Science Alert - New Research on the Placebo Effect‏

Written be Michael Lovitch -The Hypnosis Network

 

You have probably heard about the Placebo effect. We know
new drugs are measured against the placebo effect because
a good percentage of people get better just by taking sugar
pills.

I think a lot of us don't take the time to consider how
crazy this is. Some pretty major health conditions are "cured"
by basically the belief that the pill or injection will
work.

This is obviously power of the mind stuff, but until
recently scientists had never been able to actually "see"
the placebo effect actually working in the brain.

Thanks to Functional Magnetic Resonance Imaging (fMRI) and
PET scans, researchers can now see the brain work in real
time.

A Very Cool Placebo Study

A researcher named Jon-Kar Zubieta, a neurologist at the
University of Michigan, used some amazing trickery in
order to discover that the driver of placebo effect in the brain
is an area called the nucleus accumbens (NAcc).

What is interesting, (and actually makes sense) is that
this area of the brain is responsible for our expectancy
of reward.

I won't go into too much detail about the actual study (it
involved researchers sticking subjects in the jaw with a
needle to cause pain - OUCH!!!), and then giving them an
intravenous pain cure.

The cure of course was just plain old saline solution (a
placebo).

The PET scans revealed that the placebo caused an
actual dopamine boost with highest dopamine release coming
from the nucleus accumbens (NAcc).

All the subjects experienced some relief, but some more
than others.

So the researchers used fMRI on the same subjects to see
if there was a correlation between those who got the best
placebo effect with those who potentially had the most
active nucleus accumbens (NAcc).

Scientists are tricky! Here is how they pulled it off.

While using fMRI to monitor brain activity, they had the
subjects play a game where they could receive monetary
rewards. The anticipation of reward intensified the
activity in the nucleus accumbens.

A Very Interesting Result

The cool part is that the people who had the highest
activity in the NAcc during the game are the same people who
had the most profound placebo effect in the pain part of
the study.

So it seems that it pays to have an NAcc that hums if you
want to get cured by a sugar pill.

I have been thinking about this study a lot and it begs
this question.

Could we actually train ourselves to enhance our
expectancy of reward, thus strengthening the NA? If so, this might
mean we could develop some ability for self healing.
Or it just might be genetic - nobody knows right now

Here is the citation for the study I just summarized.

Scott et al.: Individual Differences in Reward Responding
Explain Placebo-Induced Expectations and Effects
Publishing in Neuron 55, 325–336, July 19, 2007. DOI
10.1016/j.neuron.2007.06.028.


Responses Wanted

The research is still in its early stages and I would be
curious if any of you have any other real research on the
subject (not new age mumbo jumbo, but real peer reviewed
research).

Michael Lovitch
Co Founder
The Hypnosis Network
817-566-0050


P.S. Here are some other cool facts about the placebo
effect:

*Orange, Red and other hot colored tablets work better as
stimulants.

*Cool colored ones (blue, green, purple) work better as
depressants.

*Big pills generally work better than small pills!

*Higher priced pills work better than lower priced pills.

*Injections work better than tablets

*And "branded" tablets work better than unbranded tablets!
 
The Hypnosis Network
307 West 7th St, Suite 275
Fort Worth
Texas 76102
United States
 

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Body Language for Confidence
2/3/2009 7:08:16 PM
3 February 2009
 
Using hypnotic techniques to improve your Body Language & Confidence

I am often asked by clients about their body language and what signs they are giving off.  How is this related to hypnotherapy you might ask? Well, it is the unconscious mind that controls the signals we can give off triggered by our emotions and feelings.

One example relates back to our pre historic ancestors and just to prove how some parts of us never change here is the evidence.  Fight or Flight, we all know what that means. Let’s say you are going into a tense meeting, one that you aren’t looking forward to. It could be because you are going to be assessed or your work critiqued. How do you feel? Ordinarily most people would feel a variety of nerves, stress, fear, apprehension, to one degree or other, depending on the individual; those are our emotions and feelings, and these translate through to our actions – our body language. You could, therefore demonstrate these feelings, unconsciously, without realising, by clenching your jaw, running to the loo, tensing your shoulders, increasing your breathing, raising your body temperature and so on. These are all symptoms of flight or fight and the reason for this reaction is that the body is unconsciously preparing itself to fight or flight. Fight symptoms are tensing up the muscles/jaw, think of a Karate fighter or boxer, the reason being if the body is tensed up it hurts less to be hurt. Flight symptoms are running to the loo – the body’s way of lightning the load so you can run faster, warming up the body – helps the muscles respond faster and causes less strain on the body. So you see we really haven’t moved on from our pre-historic ancestors who put all these reactions to good use when facing a Tyrannosaurus Rex, and probably flight would have come in easier then. But they aren’t much help when you need to act professionally in front of other human beings who aren’t looking to kill you – even if metaphorically they may want to eat you for dinner!
 
So how can we get a handle on these unconscious and unnecessary actions to allow us to perform at a professional level for whatever meeting or event is taking place that we aren’t looking forward to? Here are two techniques used time and again with success.
 
1. Get a different outlook
 
The first thing is to take a different perspective – step above and look down on the situation. Take some time out in a quiet place where you won’t be disturbed. Close your eyes and concentrate on your breathing, focussing on the feeling of the air through the nostrils. Once you are feeling calmer than when you started begin to visualise (let’s pretend this is a business meeting for ease of explanation). See yourself from above, way up in the clouds, like you are flying over the town you work in and looking down on it. Feel the air on your face as you glide around, smell the freshness of the clean air, hear the breeze brushing past your ears and enjoy that feeling of lightness flying around free as a bird. When you are ready look down from up there and see your work building, or wherever your meeting is taking place – see how tiny it is – how it’s surrounded by buildings, and all the tiny people walking about on the streets like ants scurrying around looking so self important when they are not in the grand scheme of things. Then imagine you have x-ray vision and see through the walls of your building into the offices, can you see the rooms you know, the furniture, the familiar faces, so small and tiny. Then see the person or people you are going to be meeting with – how miniature they appear walking around they look so funny down there all tiny. You might begin to notice that you are seeing how insignificant these people look now you have another perspective. 
 
Build your self-confidence and translate it through to your body language
 
This will give you a better image to others looking at you. Sports people are trained to project self-confidence in their body language, as it can help them feel better inside and make others respect them – and even make their competition feel slightly intimidated. So if sports people can use this in their business so can you. A simple method is to relax again by taking some time to concentrate on your breathing and close your eyes if you are able. Think back to a time when you felt really confident – maybe it was years ago or even recently, it can be anything at all, but it should give you the feeling inside that you had then of confidence. While remembering this check that you body posture is reflecting the confident feeling, your feet firmly planted on the ground, back straight, shoulders relaxed back and down, head straight and tilted slightly up, hands relaxed calmly by your side or in front. Take a couple of deep breaths and smile lightly. Really feel that confidence inside build up as you hold your confident posture and allow it to fill you up from head to toe. Now each time you need to raise your confidence all you need to do is this and then go into that meeting and enjoy it.
 
Article written by Clare Reed, Senior Hypnotherapist, Succeed Hypnotherapy © 2009
 
Article can only be copied with express permission of Succeed Hypnotherapy.
All rights reserved. No part of this publication may be reproduced, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of Succeed Hypnotherapy.
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